DIGITAL MARKETING

Seasons Niseko

Brief:

Following the awareness generated from the Netflix show, Sylo Media was commissioned to elevate Seasons Niseko’s online presence and to drive more online bookings & Revenue. www.seasons-niseko.com

Our Approach:

We initially undertook a full brand audit and delivered an extensive 65 page marketing strategy, covering all aspects of digital (social, content & paid media). We produced new digital content (shot, edited & published by our team). We managed various paid advertising campaigns across Instagram, Facebook, TikTok, LinkedIn and Google, using a sophisticated retargeting funnel approach.

Campaign Results:

2.3 million impressions were achieved in 5 months, with over 20k website visitors. ROAS of 7.2 achieved across the paid ad campaign (for every £1 spent in the ad campaign, it returned £7.20 in online revenue). 720% return on investment.

Channels used:

InstagramLinkedIN
Total Impression
TOTAL POST ENGAGEMENTS
TOTAL VIDEO
VIEWS
TOTAL CLICKS TO WEBSITE
ROAS (RETURN ON AD SPEND)

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